AUSTRALIA'S newspaper industry will position itself as the most trusted media and the one with the greatest attention of its users, following the release of ground-breaking research. The Newspaper Works, the industry body created 15 months ago by Australia's major newspaper publishers, today releases the first major report to clearly define newspapers' role, relevance and impact in the changing media landscape. The study, conducted by Celsius Research and The Leading Edge late last...
Full Story: The Australian
